We are a nation of builders… it’s time to build big again… and take control of our future”. These are words taken from a Government of Canada ad that premiered in November of 2025, one of numerous Government communications promoting the national development program of Prime Minister Mark Carney, and represent a seismic shift in policy, framing, rhetorical style and ambition in Ottawa. The ad itself may seem innocuous in a vacuum, yet it weaves in language of historical achiev

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